Steve Cannon of Mercedes-Benz said the company does not pay for product placement but has its own media campaign promoting its involvement in the film and the product used. Parker said the partnerships often do not involve companies paying to have their products in the film.
Then there are others who would see a number somewhere in between. For example, the scene below.
Source:News Corp Australia. Great sex and lovemaking can be the glue that keeps you feeling deeply and physically connected with each other, enabling you to weather many other kinds of storms in your relationship and life in general. Cristina Kellie no rebates. VitaminWater first an ad hanging on a wall, then on every seat under the tents for Fashion Week.
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Seeing and especially hearing a brand name in a television show can immediately create a desired atmosphere for the show as well as recognition for a brand, and Sex And The City is a perfect example of this. But it has spent more money to tout its connection to the movie than it has on any other promotional campaign.
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Nicely played, SJP. Discover Thomson Reuters. Share on Pinterest pinterest. Product placement, with beer bottles catching more on-screen time than the actors; clumsy references to characters' favourite brands; and car-chases that resemble television adverts, is a multimillion pound industry.